adidas Pureboost Go

Brief

Brief

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Create a global retail campaign toolkit to launch the adidas Pureboost Go running shoe. 
This should communicate its key benefits, which include a wider forefoot
and reinforced heel for more stability during street runs.

 

Create a global retail campaign toolkit to launch the adidas Pureboost Go running shoe. This should communicate its key benefits, which include a wider forefoot and reinforced heel for more stability during street runs.

 

Create a global retail campaign toolkit to launch the adidas Pureboost Go running shoe. This should communicate its key benefits, which include a wider forefoot and reinforced heel for more stability during street runs.

Create a global retail campaign toolkit to launch the adidas Pureboost Go running shoe. This should communicate its key benefits, which include a wider forefoot and reinforced heel for more stability during street runs.

1

What we did

What we did

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We collaborated with multiple agencies across a range of disciplines
to ensure a joined up campaign and toolkit was launched across retail,
online and social media at different locations.

We collaborated with multiple agencies across a range of disciplines to ensure a joined up campaign and toolkit was launched across retail, online and social media at different locations.

2
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Urban artwork and production drawings aligned with city runners were presented at each stage
of the customer journey including store windows, the Pureboost Go launch area and footwear
walls leading to conversion.


At the adidas flagship store in New York, an interactive experience was installed to make the product talk,
bringing to life the features and benefits of the shoe in an engaging way.

 

Urban artwork and production drawings aligned with city runners were presented at each stage
of the customer journey including store windows, the Pureboost Go launch area and footwear walls leading to conversion.


At the adidas flagship store in New York, an interactive experience was installed to make the product talk, bringing to life the features and benefits of the shoe in an engaging way.

 

Urban artwork and production drawings aligned with city runners were presented at each stage of the customer journey including store windows, the Pureboost Go launch area and footwear walls leading to conversion.


At the adidas flagship store in New York, an interactive experience was installed to make the product talk, bringing to life the features and benefits of the shoe in an engaging way.

 

Urban artwork and production drawings aligned with city runners were presented at each stage of the customer journey including store windows, the Pureboost Go launch area and footwear walls leading to conversion.


At the adidas flagship store in New York, an interactive experience was installed to make the product talk, bringing to life the features and benefits of the shoe in an engaging way.

Urban artwork and production drawings aligned with city runners were presented at each stage of the customer journey including store windows, the Pureboost Go launch area and footwear walls leading to conversion.


At the adidas flagship store in New York, an interactive experience was installed to make the product talk, bringing to life the features and benefits of the shoe in an engaging way.

 

3

Results

Results

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The campaign retail toolkit was rolled out globally in stores and online, achieving
strong awareness of the new product.

Excellent feedback was received by the client from the running community
and wider customer base.


The campaign retail toolkit was rolled out globally in stores and online, achieving strong awareness of the new product.

Excellent feedback was received by the client from the running community and wider customer base.


The campaign retail toolkit was rolled out globally in stores and online, achieving strong awareness of the new product.

Excellent feedback was received by the client from the running community and wider customer base.


The campaign retail toolkit was rolled out globally in stores and online, achieving strong awareness of the new product.

Excellent feedback was received by the client from the running community and wider customer base.


The campaign retail toolkit was rolled out globally in stores and online, achieving strong awareness of the new product.

Excellent feedback was received by the client from the running community and wider customer base.


5
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isinstore’s relationship with the brand was enhanced through
successful delivery of the campaign at all locations across the globe
and the brand experienced a spike in digital engagement.

isinstore’s relationship with the brand was enhanced through successful delivery of the campaign at all locations across the globe and the brand experienced a spike in digital engagement.

4

Find out what isinstore for you

Selected Works

VANS, Winter 2018Design / Production / Installation

Topman, Summer 2018Design / Production

ADIDAS PURE BOOSTDesign / Production

FILADesign / Production


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