JDS FILA SS19

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For the flagship release of the new Fila Disruptor II and FILA Creator, a social media crazed trainer collection that has been snapped on the feet of the biggest social media influencers and celebrities alike, isinstore were tasked to create a single window display for the launch for Spring Summer 19.

 

 
For the flagship release of the new Fila Disruptor II and FILA Creator, a social media crazed trainer collection that has been snapped on the feet of the biggest social media influencers and celebrities alike, isinstore were tasked to create a single window display for the launch for Spring Summer 19.

 

 
For the flagship release of the new Fila Disruptor II and FILA Creator, a social media crazed trainer collection that has been snapped on the feet of the biggest social media influencers and celebrities alike, isinstore were tasked to create a single window display for the launch for Spring Summer 19.

 
For the flagship release of the new Fila Disruptor II and FILA Creator, a social media crazed trainer collection that has been snapped on the feet of the biggest social media influencers and celebrities alike, isinstore were tasked to create a single window display for the launch for Spring Summer 19.

Brief

Brief

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Due to a very short deadline, isinstore was tasked with communicating the energy and resurgence of this retro classic into a modern store experience that would not only entice potential customers but also create a portfolio worthy activation that could stay within the deadline and project specifications.

 

Due to a very short deadline, isinstore was tasked with communicating the energy and resurgence of this retro classic into a modern store experience that would not only entice potential customers but also create a portfolio worthy activation that could stay within the deadline and project specifications.

 

Due to a very short deadline, isinstore was tasked with communicating the energy and resurgence of this retro classic into a modern store experience that would not only entice potential customers but also create a portfolio worthy activation that could stay within the deadline and project specifications.

Due to a very short deadline, isinstore was tasked with communicating the energy and resurgence of this retro classic into a modern store experience that would not only entice potential customers but also create a portfolio worthy activation that could stay within the deadline and project specifications

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Solution

What we did

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The idea pursued was to echo the curves and angles of the FILA logo in the display pieces. These aesthetics fed through into all elements of the display including image boards, frames and podiums creating a real sense of energy and giving the new FILA range a real spotlight moment.

 
The idea pursued was to echo the curves and angles of the FILA logo in the display pieces. These aesthetics fed through into all elements of the display including image boards, frames and podiums creating a real sense of energy and giving the new FILA range a real spotlight moment.

 
The idea pursued was to echo the curves and angles of the FILA logo in the display pieces. These aesthetics fed through into all elements of the display including image boards, frames and podiums creating a real sense of energy and giving the new FILA range a real spotlight moment.

 
The idea pursued was to echo the curves and angles of the FILA logo in the display pieces. These aesthetics fed through into all elements of the display including image boards, frames and podiums creating a real sense of energy and giving the new FILA range a real spotlight moment.

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Our design approach provided flexibility to adapt the design for multiple locations and various window orientations. We developed and utilised a display style that was slightly unorthodox to showcase the trainers in portrait visuals as well as landscape to tie in with the orientation specifications.

 

Urban artwork and production drawings aligned with city runners were presented at each stage
of the customer journey including store windows, the Pureboost Go launch area and footwear walls leading to conversion.


At the adidas flagship store in New York, an interactive experience was installed to make the product talk, bringing to life the features and benefits of the shoe in an engaging way.

 

Our design approach provided flexibility to adapt the design for multiple locations and various window orientations. We developed and utilised a display style that was slightly unorthodox to showcase the trainers in portrait visuals as well as landscape to tie in with the orientation specifications.

 

Our design approach provided flexibility to adapt the design for multiple locations and various window orientations. We developed and utilised a display style that was slightly unorthodox to showcase the trainers in portrait visuals as well as landscape to tie in with the orientation specifications.

Our design approach provided flexibility to adapt the design for multiple locations and various window orientations. We developed and utilised a display style that was slightly unorthodox to showcase the trainers in portrait visuals as well as landscape to tie in with the orientation specifications.

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We utilised the FILA brand colours of red, white and blue throughout the display
components to emphasise FILA’s heritage and identity.

The campaign retail toolkit was rolled out globally in stores and online, achieving strong awareness of the new product.

Excellent feedback was received by the client from the running community and wider customer base.


 
We utilised the FILA brand colours of red, white and blue throughout the display
components to emphasise FILA’s heritage and identity.

We utilised the FILA brand colours of red, white and blue throughout the display components to emphasise FILA’s heritage and identity.

 
We utilised the FILA brand colours of red, white and blue throughout the display components to emphasise FILA’s heritage and identity.

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Results

Results

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A gram-worthy brand execution and installation across Europe and UK that championed the release of the Fila SS19 range, fulfilling the brief in a short turnaround time.

 
A gram-worthy brand execution and installation across Europe and UK that championed the release of the Fila SS19 range, fulfilling the brief in a short turnaround time.

 
A gram-worthy brand execution and installation across Europe and UK that championed the release of the Fila SS19 range, fulfilling the brief in a short turnaround time.

 
A gram-worthy brand execution and installation across Europe and UK that championed the release of the Fila SS19 range, fulfilling the brief in a short turnaround time.

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Find out what isinstore for you

Selected Works

Vans-The-CruzeDesign / Production

Topman, Summer 2017Design / Production

FILADesign / Production

VANS, Winter 2018Design / Production / Installation


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Email us: shout@isinstore.co.uk   •   Call us: 0116 240 5746    •    4 Vitruvius Way, Meridian Business Park, Leicester, LE19 1WA