BANNER2

Ultraboost19 adidas HQ Activation:

Ultraboost19
adidas HQ :

lineasmall


To celebrate the launch of Ultraboost19 [the most responsive shoe adidas has created to date]
we designed and installed a series of activations at adidas HQ (Germany).

Embracing the ‘Recode Running’ campaign strategy, we showcased the reboosted UB19 as the ultimate
performance shoe, visually demonstrating its total responsiveness as the key consumer benefit.
 


To coincide with the launch of the Ultraboost19, the most responsive shoe
adidas have created to date, we created a series of activations
installed into the Laces Building at adidas HQ (Germany).

These areas celebrated the UB19 and demonstrated the responsiveness
of the shoe as the key consumer benefit.
We embraced the “Recode Running” campaign strategy to activate
areas that showcased their Ultimate Performance Running Shoe.

To celebrate the launch of Ultraboost19 [the most responsive shoe adidas has created to date] we designed and installed a series of activations at adidas HQ (Germany).

Embracing the ‘Recode Running’ campaign strategy, we showcased the reboosted UB19 as the ultimate performance shoe, visually demonstrating its total responsiveness as the key consumer benefit.

NEWS1

Launch Zone - "Check Boost" Display:

lineasmall

Born from the ‘launch zone’ designs within our global store toolkits, we reboosted the design to maximise impact within a heavy traffic-flow space within adidas HQ.

The design symbolises the total responsiveness of the Ultraboost 19’s, particularly focussing on the energy return[ed] to the runner upon impact with the ground.

The activation, manufactured using sustainable sources with added lighting, created an engaging installation and sharable moment for passers-by.

Born from the ‘launch zone’ designs within our global store toolkits, we reboosted the design to maximise impact within a heavy traffic-flow space within adidas HQ.

The design symbolises the total responsiveness of the Ultraboost 19’s, particularly focussing on the energy return[ed] to the runner upon impact with the ground.

The activation, manufactured using sustainable sources with added lighting, created an engaging installation and sharable moment for passers-by.

Digital Pylons - Portrait Screen Displays:

lineasmall

To support the campaign we created a digitised launch zone featuring campaign content focusing on the key component parts of the Ultraboost19 product.

Each pylon brought to life a different stage of the running position during the run, to further connect to the consumer and encourage interaction.

To support the campaign we created a digitised launch zone featuring campaign content focusing on the key component parts of the Ultraboost19 product.

Each pylon brought to life a different stage of the running position during the run, to further connect to the consumer and encourage interaction.

img5

TV Wall - "Time-out" Cafe:

lineasmall

To ensure maximum campaign exposure within a busy break-out space at adidas HQ, we installed a large graphic take-over to visually represent the ‘Recode Running’ campaign strategy.

Featuring a backdrop of key campaign imagery and on-screen digital content, the design educated and engaged those using the space on the Ultraboost 19 campaign.

To ensure maximum campaign exposure within a busy break-out space at adidas HQ, we installed a large graphic take-over to visually represent the ‘Recode Running’ campaign strategy.

Featuring a backdrop of key campaign imagery and on-screen digital content, the design educated and engaged those using the space on the Ultraboost 19 campaign.

Cabinet Display - "Time-out" Cafe:

lineasmall

We took over this central showcase cabinet [situated within a busy break-out area within adidas HQ] to ensure maximum exposure and to visually represent the evolution story of the Ultraboost running shoe.

The display clearly communicates the advanced technology of the reboosted UB19’s - fabricated using only four component parts vs. the previous 17!

We took over this central showcase
cabinet [situated within a busy break-out area within adidas HQ] to ensure maximum exposure and to visually represent the evolution story of the Ultraboost running shoe.

The display clearly communicates the advanced technology of the reboosted UB19’s - fabricated using only four component parts vs. the previous 17!

news2

Selected Works

Vans-The-CruzeDesign / Production

FILADesign / Production

VANS, Winter 2018Design / Production / Installation

Topman, Summer 2017Design / Production

Email us: shout@isinstore.co.uk   •   Call us: 0116 240 5746

Privacy & policy     •     Terms    •.    ©IsInstore, 2019