Topman, Summer 2017

Brief

To create defined ‘festival’ destination spaces at selected Topman stores.
These should capture the summer music festival experience of
consumers through visually-striking WOW moments.

To create defined ‘festival’ destination spaces at selected Topman stores. These should capture the summer music festival experience of consumers through visually striking WOW moments.

Our approach

We created an in-store retail theatre experience
called Topman Ticket to Summer.

We created an in-store retail theatre experience called Topman Ticket to Summer.

A live DJ appeared on stage in a VIP area alongside
a festival food truck and wigwam tent with prizes up for grabs.
A chillout zone offered games and an oxygen bar
for rest and recovery.
Topman’s flagship Oxford Street store went one better with
a pop-up dome playing 360-degree boat party footage
and a social mobile booth shared festival selfies for a
unique data capture point.

A live DJ appeared on stage in a VIP area alongside
a festival food truck and wigwam tent with prizes up for grabs. A chillout zone offered games and an oxygen bar for rest and recovery.

Topman’s flagship Oxford Street store went one better with a pop-up dome playing 360-degree boat party footage and a social mobile booth shared festival selfies for a unique data capture point.

A live DJ appeared on stage in a VIP area alongside a festival food truck and wigwam tent with prizes up for grabs. A chillout zone offered games and an oxygen bar for rest and recovery.

Topman’s flagship Oxford Street store went one better with a pop-up dome playing 360-degree boat party footage and a social mobile booth shared festival selfies for a unique data capture point.

A live DJ appeared on stage in a VIP area alongside a festival food truck and wigwam tent with prizes up for grabs. A chillout zone offered games and an oxygen bar for rest and recovery.

Topman’s flagship Oxford Street store went one better with a pop-up dome playing 360-degree boat party footage and a social mobile booth shared festival selfies for a unique data capture point.

Results

All stores saw increased footfall with Oxford Street’s
premium execution proving to be the most successful.

isinstore worked alongside the Topman creative team to produce
art and styling, bringing an authentic feel to the concept
through insights of their own festival experiences.

All stores saw increased footfall with Oxford Street’s
premium execution proving to be the most successful.

isinstore worked alongside the Topman creative team to produce art and styling, bringing an authentic feel to the concept through insights of their own festival experiences.

All stores saw increased footfall with Oxford Street’s premium execution proving to be the most successful.

isinstore worked alongside the Topman creative team to produce art and styling, bringing an authentic feel to the concept through insights of their own festival experiences.

All stores saw increased footfall with Oxford Street’s premium execution proving to be the most successful.

isinstore worked alongside the Topman creative team to produce art and styling,
bringing an authentic feel to the concept through insights of their own festival experiences.

Customers engaged in all areas of the festival
setup as word spread on social media
and Topman’s CRM database grew significantly over
the summer.

Customers engaged in all areas of the festival setup as word spread on social media and Topman’s CRM database grew significantly over the summer.